SEO course · 4 lessons

Mathematics applied to digital advertising (SEO)

Understand SEO with data: metrics, analysis and decisions.

Lessons

The lessons

Lesson 1: Introduction to SEO

What digital advertising is, what SEO is and which tools you work with.

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Lesson 2: Web data analysis focused on key metrics

The metrics that matter and how to model performance with maths.

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Lesson 3: Data-driven decision making

Replacing intuition with evidence: SERP, rankings and Core Updates.

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Lesson 4: SEO in action: a case study and the role of the mathematician

A real case from start to finish: design, metadata, sitemap and monitoring.

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Teacher

Who teaches it

Kevin Jose Moriglioni

Kevin Jose Moriglioni

Graduate in Mathematics with a focus on mathematical engineering and a master's degree in software development

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