Courses

With slides, examples and assignments in every lesson.

Mathematics applied to digital advertising (SEO)

Four lessons: from basic SEO to a complete case study.

SEO course

What digital advertising is, what SEO is and which tools you work with.

The metrics that matter and how to model performance with maths.

Replacing intuition with evidence: SERP, rankings and Core Updates.

A real case from start to finish: design, metadata, sitemap and monitoring.

Who teaches the course?

Kevin Jose Moriglioni, graduate in Mathematics from UNAH-VS and trained in software engineering.

Do I need to know maths?

You do not need an advanced level: every lesson explains the concepts with examples.

How do I access the materials?

The syllabus of each lesson is public. Sign in to download the slides and the exercises.